Job description

Requirements

  • Entry level
  • No Education
  • Salary to negotiate
  • Dallas

Description

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

The Southwest Airlines' Loyalty, Products and Partnerships (LP&P) internship span across several different functions within the team. If selected, you will work fulltime as a Team Member across all of the following in some capacity:  
 
DUTIES & RESPONSIBILITIES:
 
Partnerships and Co-Brand
The Rapid Rewards Partnerships and Co-Brand Teams are responsible for managing the marketing relationships with our Loyalty Partners.  These partnerships are designed to enhance member engagement by providing more ways to earn Rapid Rewards Points beyond taking flights, and as a result, the partnerships generate incremental revenue to Southwest Airlines.  Our Rapid Rewards Partnerships range from partnering with 1-800 Flowers to partnering with Chase and Visa to offer the Rapid Rewards Credit Card.
 
Loyalty Strategy
The Rapid Rewards Loyalty Team ensures that Rapid Rewards effectively attracts and retains Customers and encourages repeat purchases. The team evaluates the Program’s performance, develops new program benefits, engages Members through communications, improves Members’ experience, monitors the competition, and identifies loyalty best practices in and outside the industry.
 
Product
The product managers are responsible for managing the portfolio of ancillary products for Southwest Airlines. The portfolio consists of over a dozen products that provide solutions for Customer needs during the travel journey. These products drive ancillary revenue with high profit margins. This allows Southwest Airlines to maintain a low fare position. The team is responsible for revenue, driving marketing campaigns and merchandising optimization, as well as future product development efforts.
 
Planning & Delivery
The Planning & Delivery team is responsible for the development and implementation of the Merchandising Strategy for the LP&P portfolio.  The Team is responsible for product prioritization and collaborates with the Marketing Strategy and Channel Integration teams to secure Merchandising for all SWA Products and Partnerships. 
 
Duties can include but are not limited to:
Loyalty Marketing strategy and planning including Key Performance Indicator (KPI) analysis, campaign ideation, development, and launch, and ongoing maintenance.
Business case development of a product enhancement or new product, working with Finance and other teams.
Evaluate sales trends and Key Performance Indicators (KPIs) to develop marketing campaigns and new enhancements.
Industry review of airlines and other travel companies as part of business case development or campaign creation.
Research and reporting of competitive frequent flyer programs, partnerships and other industry loyalty efforts.
Work directly with the Rapid Rewards Credit Card acquisition and cardmember engagement Teams to develop quarterly marketing plans, track campaign execution, and conduct performance measurement analysis.
Assist with online reporting & analysis, website optimization, track campaign execution, conduct performance measurement analysis and merchandising development.
Communicate with External and Internal Customers regarding product campaigns by working directly with Partner Managers on campaign planning and execution, and relationship management with Loyalty Partners.
Attend cross-functional meetings and assist with the preparation of quarterly business reviews with various Loyalty Partners.
Assist with event coordination and planning.
Other job duties may include proofing marketing copy, executing cross departmental reviews of marketing collateral, competitive research, promotion fulfillment and special projects.
Work closely with other departments within Southwest Airlines.
Some travel may be required.

About the company

Southwest Airlines Co. is a major U.S. airline and the world's largest low-cost carrier, headquartered in Dallas, Texas.

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