- Entry level
- No Education
- Salary to negotiate
- Saint Charles
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Vet Brand Manager
LOCATION: Saint Charles, MO, US
JOB CATEGORY: Marketing
REQUISITION NUMBER: 207308
A mutually rewarding experience.
Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet. What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.
Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.
The ROYAL CANIN Brand Manager - Veterinarian, as part of a team of marketers, will help lead the development and execution of marketing programs and campaign initiatives and new product launches and help lead post activity/event analysis. Additionally, this position will support the development of annual marketing and communications plans, track key performance indicators and report on results.
QUALIFICATIONS, EDUCATION, and EXPERIENCE:
Bachelor's degree in business or marketing required; MBA or previous experience in brand required.
4-6 years marketing experience in CPG (consumer packaged goods) companies preferred with an understanding of the following areas: product development innovation, sales/analytics, packaging, pricing, advertising, promotions, and/or communications
Creative thinker and problem solver with a passion for brand strategy.
Excellent multi-tasking, project management, and prioritization skills a must.
Excellent communication and presentation skills (oral and written).
Ability to translate data into actionable insights, strong analytical skills and passion for understanding all of the elements of the business.
Ability to function as a team player and project leader in an open office environment
Strong personal presence and experience influencing internal and external partners. Demonstrated ability to develop and cultivate relationships.
LOCATION and REPORTING HIERARCHY:
This position reports directly to the Brand Director
This position will be located in the Royal Canin USA corporate office in St. Charles, MO
Overnight and weekend travel required, up to 25% to include domestic and limited international travel
Develop, analyze and implement annual marketing strategies with a focus on improving ROI and supporting strategic brand growth, equity, household penetration and/or D2B penetration.
Influence global innovation/renovation plans with market category, business and consumer insights, competitive communication and claims as inputs to drive brand profitability and growth. Provide management oversight for the launch of product innovations to US market including product news, new packaging, and analysis of portfolio profitability.
Accountable for S&OP process as it pertains to
About the company
Mars is an American global manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$33 billion in annual sales in 2015,and is ranked as the 6th largest privately held company in the United States