- Entry level
- No Education
- Salary to negotiate
VP, Insights and Analytics, International Insurance-MAR000GY
Prudential International Insurance (PII) continues to be one of Prudential's fastest growing and most profitable business groups within Prudential. With operations in ten countries around the world (Japan, South Korea, Taiwan, Malaysia, India, Chile, Brazil, Argentina, and Mexico, the Vice President, Insights and Analytics, will play a key role in developing and systematically expanding PII’s customer focus. Prudential International Insurance (PII) has made customer focus and engagement a key priority of the organization and a cornerstone of its strategy.
As insurance offers globally become more commoditized, designing around customers and becoming a sought after provider will be an important differentiator in international insurance markets. The ability to deeply understand customers (their needs, preferences and behaviors) and distributors through insights and analytics will be critical to the future success of PII.
The insights and analytics team is responsible for helping unlock profitable growth through the application of customer research, measurement and analytics. The team is focused on identifying valuable customer insights based on data and applying these insights to make strategic business decisions. Their focus is also on customer segmentation, customer data and analytics applications, customer lifetime value measurement and enhancement, brand and marketing measurement and tracking.
The VP, Insights and Analytics oversees insights and research, segmentation, data analytics, NPS metrics, brand and campaign measurement and marketing measurement activities for PII. The scope of the role also includes partnering with appropriate entities across Prudential to create a data strategy and target data architecture for PII. This position will lead all insights and analytics efforts across the organization and will work collaboratively with Prudential’s Decision Insights Group (DIG) and in market resources to design, execute and localize research and analytics protocols in key markets.
This role will also act as a consultative thought leader to solve ad-hoc business questions across the different lines of business. This requires end-to-end management of research and analytics projects working closely with lines of business and functional marketing leaders across the company to develop key actionable insights relevant to brand, customer experience and communications and to new customer-led product and service offers.
This individual will be a knowledge leader, advancing the data analytics, market research, and insights disciplines across PII regions and countries including recruiting, capability building and internal/ external thought leadership roles
This position plays a key leadership role creating and disseminating global best practices with local and regional leaders and teams to deliver transformational insight and analytics across PII. A seasoned analytics and insights leader is required to accomplish the following:
Define and shape the strategic role of research, insights and analytics across countries and business lines, channels, and customers.
Define and formalize the data analytics strategy and approach for PII. Shape specific projects in partnership with the customer office (where needed) and deploy resources accordingly following key marketing analytics and modeling priorities
Influence data architecture strategy and implementation with digital TMO and customer office to enable sustainable and agile marketing analytics, data quality and a single view of the customer.
Act as a change agent for the marketing and business organization and become an essential thought leader helping drive key business and marketing decision based on market insights and analytics.
Create research protocols and processes to support marketing efforts across PII: customer segmentation, value proposition development, customer lifetime value analysis, brand tracking and campaign measurement, and NPS (among others)
Partner with DIG to design and commission key research and insight studies to solve ad-hoc business questions and/or support brand and marketing activities in the countries. Identify and determine the most qualified research, consulting and analytics suppliers for each PII market. Manage global vendor relationships for research, data and analytics.
About the company
For over 140 years, Prudential Financial (NYSE:PRU) has helped people grow and protect their wealth. We offer individual and institutional clients a wide array of financial products and services. Today, we are one of the world’s largest financial services institutions. We have over $1 trillion of assets under management as of March 31st, 2017, and approximately $3.7 trillion of gross life insurance in force worldwide as of Dec. 31, 2016. We have operations in the United States, Asia, Europe and Latin America. We also have one of the most recognized and trusted brand symbols: The Rock® , an icon of strength, stability, expertise and innovation. We measure our long-term success on our ability to deliver value for shareholders, meet customer needs, attract and develop the best talent in our industry, offer an inclusive work environment where employees can develop to their full potential, and give back to the communities where we live and work. (Pru.us/disclaimer)