6 Been-There-Done-That Tips To Make Your Content More Readable
One of the hardest things for anyone to
do in this era of web-based marketing and social media is to understand
that everything you write is not only being read by a lot of people, but
being judged by them too.
For those of you who work on your own, this is especially difficult since there is nobody around to proofread what you write. And even though I have been a writer all of my adult life, I can tell you that proofreading your own stuff is the hardest thing of all to do.
When you post something that has poor sentence structure, typos, spelling and grammatical errors or which doesn’t really make your point in an assertive or informative way, people on the other end of your post or comment will tend to subconsciously write you off as someone who doesn’t take themselves or their potential audience all that seriously.
Now it's true that nobody is perfect and no matter how careful you try to be, you won't nail everything down tight. But at the very least, you can't kick your own ass for not trying to make your post the best it can be.
5 Tips To Help You Bulletproof Your Posts & Comments
1. Never write on your smart phone. You’re just asking for trouble by writing stuff that only involves your thumbs.
2. Never write your posts or longer comments on the site itself. Always do this in Word or Pages, because those programs will show you a lot of mistakes as you make them.
3. Always spell and grammar check your posts or comments. Not only will you end up with cleaner material, you might just learn something in the process.
4. Have your word processing program read the post or comment and follow it carefully.
5. Read your comment or post two or three times aloud, as if you are presenting it to someone. You will invariably see something you want to change. (I read this post 4 times and changed something each time.)
6. Walk away from your post for a while. Go get a coffee. Check out the news. Get your mind off it. Then go back and read it one last time.
Now I know that doing all this stuff is a bit of a pain and can really take some of the spontaneity out of the process. But what it will do is make sure the people who are reading your stuff will have no trivial reason to dismiss you, and who knows, they might even learn something from your post or comment.
Just remember, your content, all of it, is just as much a part of your marketing and branding as anything else you do to promote your business. Doing the simple things I have outlined above will help make sure you’re being judged for the quality of your content and not the accuracy of your proofing.
If this post resonated with you, please feel free to comment and share it with your network.
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