Advertising Copy vs Digital Content. Tomato vs Tamato.
This is another post in my Hindsight…Insight…Foresight Series. I know this because it says so on the graphic below. This is one of those old school/new school issues that hopefully I can convince you are about no school in particular.
If you are interested in creating good digital content, you really need to take a lesson from the past, when content was called advertising copy.
Creating strong content, like creating strong advertising copy, is a two-part process.