Jim Murray en Business Hub, Directors and Executives Partner, Bullet Proof Consulting: Creative Director, Writer, Art Director, Project Manager • Onwords & Upwords Inc 26/11/2016 · 3 min de lectura · 1,1K

Advertising Copy vs Digital Content. Tomato vs Tamato.

This is another post in my Hindsight…Insight…Foresight Series. I know this because it says so on the graphic below. This is one of those old school/new school issues that hopefully I can convince you are about no school in particular.

Advertising Copy vs Digital Content. Tomato vs Tamato.If you are interested in creating good digital content, you really need to take a lesson from the past, when content was called advertising copy.

Creating strong content, like creating strong advertising copy, is a two-part process.