Some Important Things To Consider When Deciding Where To Invest Your Social Media Capital
During the years I have spent on social media, I have been able to do a lot of things. I have met a lot of really good people and even become friends with a few of them.
Yesterday in Port Credit 4 of us got together. Phil Friedman, Don Kerr, Kevin Pashuk and myself. We spent a couple of hours in a very nice waterfront restaurant and just got to know each other.
Phil and I have had an online relationship for a couple of years now, starting with some kibitzing, of the four letter word-laced variety, right up to writing a series of op-ed columns together called He Said He Said.
Don Kerr and I grew up in the advertising world of the late 20th century and had all kinds of acquaintances in common. And Kevin is someone who is responsible for discovering new technologies for the kids at Appleby College to play with.
Between the four of us there is about as much in-depth on line experience as you can possibly fit at a table for four in any restaurant anywhere.
And we were all sitting there because of social media in general, and beBee In particular.
After the mandatory small talk that gave us time to catch each other’s rhythm we talked a bit a bot a lot of different things.
One of them, of course, we the recent transition we have all made to having our blogging all generated from beBee.
We are all experienced with LinkedIn and well connected with even more experienced people who have shared their opinions publicly.
We all knew what the situation was there for group owners, non-influencer bloggers and those connected with many thousands of people.
We all agreed almost everything that was happening on Linkedin in those specific regards was actually working to the detriment of the site itself (huge discord), and the users (restricted access).
What none of us, and we are a senior level marketers in our own fields, could understand is how any of this draconian bullshit could possibly benefit LinkedIn.
This is a question that anyone who has anything to do with LinkedIn as a group owner, writer, group member or high ranking connector has been asking and quite publicly, for the past year.
There have been many theories put forth. Ego. Arrogance. Incompetence. Failure to grasp the fundamentals of networking. Poorly constructed algorithm. Some sort of intellectual paralysis, Shifting priorities after going public, apathy and the list goes on.
Sadly, even if it was any one or combination of the aforementioned, It still doesn’t explain why. All it really does is point out that LinkedIn’s Achilles’ Heel may very well be much bigger than anyone thought.
At the risk of sounding arrogant, we are all pretty smart guys and realize that the road to intellectual madness is paved with questions nobody can answer. So we moved on.
The Positive Buzz Was A Beautiful Thing
Everybody sitting at that table had been, for at least the past year looking for an alternative place to call headquarters. So when John White, beBee’s North American ambassador, invited us to check it out we were all over it.
When Javier (BeBee’s CEO) asked us to help him with opinions about their Publisher, in its beta stage, I don’t know about the other guys, but I was flabbergasted and flattered
What’s the deal with this guy? He’s running a web site with (at that time) 10 million members, and he’s asking me for advice? Duh.
I don’t know if it was kismet, bad karma for LinkedIn or just good foresight on the part of Javier, his partner and their team, but they couldn’t have shown up at a better time for me, and what would appear to be a great many other writers as well.
Personally, I was exhausted from being part of the “Hey Linkedin, WTF?” movement. I had strayed way off my course, both in terms of tone and subject matter in my blogging and I was really concerned that I was just turning into some sort of shrew. Even some of the few readers I had left had started to notice.
So no matter what I was out of there.
Then, hallelujah, John White bangs on the digital door with a little set of wings that I strapped on immediately.
I have been posting on beBee for close to three months now, and almost immediately I could feel my pulse slow, the veins in my forehead stop throbbing and my fingers starting to tap out much happier messages once again.
Back at the table, everybody echoed their own sentiments, all of which were positive and boded well for beBee.
One of the things we all agreed on was that beBee’s structure was quite innovative, and almost felt like the antithesis of LinkedIn’s.
That’s not to say that beBee is ideal for everybody at this point in time. But specifically because of its design, it can adapt itself to accommodate just about anything business or social or any combination thereof.
You really have to admire ingenuity on that level.
After we all shook hands and departed, each of us with three new friends and after I dropped Phil off at the condo where he was staying downtown, I start to think about everything I had heard over that civilized, intelligent, laugh filled lunch and it occurred to me that the positive interaction of four bees really can be seen as a microcosm of beBee itself.
The Bottom Line
• BeBee is an innovative social/business media site
• BeBee can be scaled to accomodate virtually any type of special interest
• BeBee is run by people who understand that their accessibility is as important a quality as any other on the site
• BeBee works had to encourage positive interaction between bees
• Bees are happy to be called bees
• There is seemingly no end to the number of similes and metaphors that can be created by the beBee bees
• And most important of all…beBee is neither LinkedIn nor Facebook, but possesses the best qualities of both
PS: Thanks for lunch guys. I had a great meal, made some new friends, and even got a post out of it. Win Win Win.
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