Why The Value Of Experience Should Never, Ever Be Underestimated In Today's World
The words in quotes in the graphic you see here are true. The guy who is quoted is an extremely talented, no, gifted, individual with the uncanny ability to look at any sort of marketing problem that needs to be solved and come up with an innovative and effective road map to a solution.He can also do a lot of what’s required to realize that solution. But he has learned through experience that if he has someone to work with who has more experience and expertise than he does in certain areas where he is a little deficient, that will give him everything he needs to get his projects where he wants them to go.
This is Atypical Behaviour, To Put It Mildly.
My associate here is not exactly typical of most younger people in communications these days. Why? Because he knows what he doesn’t know, and a lot of people out there simply don’t. And they are too egotistical to appreciate the value of experience.
This often works to their detriment, as they are constantly biting off more than they can chew and paying the price for it with rejection, lost business and hits to their reputations. I know this because a lot of the people I have worked for over the past few years have had this same experience. And they don't use pleasant language to describe it.
Many of these 'digital' types simply don’t respect the idea that the people who came before them could actually be able to help them fill in the experiential blanks that keep them from achieving real success. They believe that people who are more seasoned than they are, are simply anachronisms, with nothing to offer the digital world.
But the simple fact of the matter is that many of the people who started their careers in the days before the Internet and digital marketing, and who are still alive and kicking today, probably have a much better grasp on the fundamentals of digital communication than most 'digital' people do.
I know this because I have had a number of conversations with so called 'old school' strategists and creative people and was literally blown away at how they view creativity in the digital realm.
In short, their experience in the analog world has given them a considerable leg up when it comes to adapting to how the digital world really works. Why? Because they know how to create ideas. And ideas are something that, in the digital world, are relatively hard to come by. If there were more ideas, then the success rate would be much more substantial than it currently is.
And if believe it’s some big deal for a communications professional, who had to understand the ins and outs of a Procter and Gamble or Coca Cola or IBM, to really have any trouble figuring out Google or Facebook or Twitter, well your naivety is showing.
The Fundamentals Are Fundamentals Because They Are Fundamental
The main key to communications success for businesses in the digital age is not just finding the smartest digital marketers around, but making sure that the people they work with can handle any challenge, digital or analog, that comes their way. This will ensure the highest levels of effectiveness, synergy and branding excellence right across the board.
If you have ageism or old school/new school issues in communications these days, that could pretty much be a nail in your coffin, because without the wisdom of the past, success in the future is extremely hard, and constantly getting harder, to achieve.
The strategic processes involved in communications have not changed substantially in the past 50 years. All that's different are the tools and a basic understanding of how they work.
And honestly, to an experienced communications professional, none of this is rocket science. It's just part of what they have always done.
If you liked this post, let me know. If you liked it enough to share it, please feel free.
If your business has reached the point where talking to an experienced communication professional would be the preferred option to banging your head against the wall or whatever, lets talk.
Download my free ebook Small Business Communication For The Real Worlhere:
https://onwordsandupwords.wordpress.com/2013/11/24/small-business-communications-for-the-real-world/
All my profile and contact information can be accessed here:
https://www.bebee.com/producer/@jim-murray/this-post-is-my-about-page
All content Copyright 2017 Onwords & Upwords Inc.
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Comments
Wayne Yoshida
7 years ago #15
#27 Classic piece from Phil Friedman
Phil Friedman
7 years ago #14
Gerald Hecht, my dear and valued co-archivist of The Scrolls of Chung King (circa 650 AD), as you, I do not pretend to be a vessel of wisdom, but only a humble keeper and purveyor of the Wisdom of Chung King, a cuisine to feed the soul. I hope that your toil in the restoration of The Scrolls has given you as much pleasure and satisfaction as it has given me. https://www.bebee.com/producer/@friedman-phil/six-life-lessons-for-today-from-chung-king
Wayne Yoshida
7 years ago #13
Phil Friedman - Yeah, I know. Krispy Kreme are OK and close to my house, so convenient. Someone told me about this place: http://www.psychodonuts.com/ But might be too psycho for me, sugar-wise. Like you said -- surviving abuse does not make you stronger, it just makes you sick! Here is another "lost in translation" food place, similar to KFC in Taiwan: Domino's Pizza in Tokyo.
Wayne Yoshida
7 years ago #12
Gerald Hecht Cat experiment? You mean like this? https://www.youtube.com/watch?v=1gl7xr5rftc
Phil Friedman
7 years ago #11
Precisely, Gerald Hecht, that which does not kill you doesn't always make you stronger. Sometimes -- perhaps more often than we like to admit -- it just wears you down. At some point, you need to decrease the number of mistakes you make and lower the rate at which you make them, or ... die. It's called learning from one's mistakes and is something we all need to do more frequently.
Phil Friedman
7 years ago #10
Gerald Hecht seems to like. BTW, some mistakes don't make you stronger, just sick to your stomach. Like Kentucky Fried Chicken in Taiwan.
Bill Stankiewicz
7 years ago #9
Jim Murray
7 years ago #8
Thanks, Don \ud83d\udc1d Kerr. Actually it has is certain ways. It's those damn donuts.
don kerr
7 years ago #7
Wayne Yoshida
7 years ago #6
Kevin Pashuk
7 years ago #5
Phil Friedman
7 years ago #4
Jim Murray
7 years ago #3
I need a translator. I hear that a lot. Thanks Jerry Fletcher
David B. Grinberg
7 years ago #2
Jerry Fletcher
7 years ago #1