The Key Philosophical Differences Between beBee Ambassadors and "Influencers" on Other Social Networks
One last thing to point out about beBee Brand Ambassadors versus other "Influencers" on other platforms. I recently got a vanity tag on Twitter and got a verified account. I'm not going to lie, I was pretty happy about that considering the investment I've put in over there.
However, one thing I noticed right away is that I didn't get much attention from the "cool kids" until I became one. In other words, once I got that little badge on my profile, I started to get more verified accounts interacting and following me.
Before I became a "cool kid" on Twitter I think there were maybe one or two verified accounts that followed me. Now, I'm pushing 200+ verified accounts that have followed me since, where as, before they didn't give me the time of day. On beBee, our Ambassadors main job is to connect with and promote the other bees on beBee.
To welcome them to the platform and help them get started. Share user their content into hives and on other social media platforms. I think it's truly a unique approach.
I can't say I've ever had a LinkedIn Influencer interact on my 160+ posts I've written over there and I rarely see them interact on anyone's posts (even other Influencers).
The key philosophical difference is that our ambassadors are serving the users, where as, on other sites the users serve the "anointed influencers."
Another difference I'd like to point out is that beBee has laid out its criteria for having a post promoted (20 relevants, 5 comments). The same criteria applies to beBee Ambassadors. In other words, they must hit this minimum organic reach before having their content promoted.
Where as, on other platforms, there are certain "designated influencers" that get promoted the minute they write something irrespective of the quality of the piece.
Here we let the readers decide first as to which posts are eligible for promotion. It's a much more democratic way of doing things.While affinity networking is definitely a work in progress, I believe the framework we have in place is positioning beBee to be by far the most even playing field for content producers and the last place for true organic reach within social media.