Marketers - Segment your audience !
There is a huge difference in strategy between marketing & business development.
The part of marketers that are just thinking to use social media hashtags to reach out to decision makers got it all wrong.
Social media isn't a new advertising tool, it is a lifestyle with platform to engage the conversation with a purpose.
You often read CONTENT is KING ! That is very true in marketing, in communication , in social relationships and way more in business development.
Again, marketers, do not confuse ADVERTISING and business development.
Advertising do not sell anything, it is the science and arts compilation to forge a message and distribute it to the TARGETED audience.
Illegit SPAM is the great example of ignorant people emailing non calibrated message to an unsegmented non consenting audience. Countries have come together with laws, rules & regulation. Keep doing illegal actions at your own risk.You really need to start with who you want to engage with,to open the door to a conversation, the ethics requires you to ask once, and move forward if people have not interest at all.
Now another rule says, don't talk to people you do not know. It is a golden rule, yes, but obsolete in business development...so define your purpose, who are you 1st?
An Influencer or a Business Developper ?
The first one opens with authenticity, the second one with Trust. People will relate to an authentic person. They also will or will not trust a business developer..but stating you are, build a clear frontier about your purpose.
Here is one Sample page of beBee's CEOs VIP Lounge list. Try to engage with them.
Cíntia Ceo
https://www.bebee.com/bee/aelecy-ceo23bvxl
Aelecy Céo
https://www.bebee.com/bee/natalia-ceo-0cyFL
Natalia Céo
https://www.bebee.com/bee/roberto-administracion-edificios-y-condominios
ROBERTO-.CEO Administración Edificios y Condominios
https://www.bebee.com/bee/edivan-ceo
Edivan Céo
https://www.bebee.com/bee/diego-da-silva-ceo
Diego da Silva Ceo
https://www.bebee.com/bee/leticia-ceo-0gLgwc
leticia ceo
https://www.bebee.com/bee/eulalia-ceo-de-carvalho-0RXthc
Eulalia Ceo de Carvalho
https://www.bebee.com/bee/edivan-ceo-0YGYvc
Edivan Ceo
https://www.bebee.com/bee/victoria-ceo
Victoria Ceo
https://www.bebee.com/bee/eulalia-ceo-0wC4L
Eulalia Ceo
https://www.bebee.com/bee/cristian-randieri
Cristian 🐝 Randieri, PhD Founder & CEO of Intellisystem.it Randieri.com
https://www.bebee.com/bee/hiago-ceo-santos-08N6hc
Lucila Ceo de Carvalho
https://www.bebee.com/bee/lucila-ceo-de-carvalho-0fBVm
Thaís Céo Scola
https://www.bebee.com/bee/thais-ceo-scola-0ClTK
Leandro Céo Rosa
https://www.bebee.com/bee/leandro-ceo-rosa
View profile
66
https://www.bebee.com/bee/winnie-da-silva-ceo-aguiar
winnie Da Silva Ceo Aguiar
67
https://www.bebee.com/bee/winnie-da-silva-ceo-aguiar
View profile
68
https://www.bebee.com/bee/danielcamposgarzon
Daniel Campos
69
https://www.bebee.com/bee/danielcamposgarzon
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70
https://www.bebee.com/bee/emilia-ludovino
Emilia M. Ludovino
71
https://www.bebee.com/bee/emilia-ludovino
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72
https://www.bebee.com/bee/oliver-mcgee-phd-mba-cfrm-afwci
Oliver McGee, PhD, MBA, CFRM, AFWCI
73
https://www.bebee.com/bee/oliver-mcgee-phd-mba-cfrm-afwci
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74
https://www.bebee.com/bee/charles-a-langdon-jr
Charles A Langdon Jr
75
https://www.bebee.com/bee/charles-a-langdon-jr
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76
https://www.bebee.com/bee/philip-calvert
Philip Calvert
77
https://www.bebee.com/bee/philip-calvert
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78
https://www.bebee.com/bee/brian-o-connell
Brian O'Connell
79
https://www.bebee.com/bee/brian-o-connell
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80
https://www.bebee.com/bee/cminana
Carlos Miñana Boluda
81
https://www.bebee.com/bee/cminana
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82
https://www.bebee.com/bee/guillermo-diaz-povedano
Guillermo Díaz Povedano
83
https://www.bebee.com/bee/guillermo-diaz-povedano
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84
https://www.bebee.com/bee/birnoveanu-irina-0F9Kw
Birnoveanu Irina
85
https://www.bebee.com/bee/birnoveanu-irina-0F9Kw
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86
https://www.bebee.com/bee/https-twitter-com-paulvwalters
Paul Walters
87
https://www.bebee.com/bee/https-twitter-com-paulvwalters
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88
https://www.bebee.com/bee/y-uribe
Yago Uribe
89
https://www.bebee.com/bee/y-uribe
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90
https://www.bebee.com/bee/jonny-mendoza
Jonny Mendoza
91
https://www.bebee.com/bee/jonny-mendoza
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92
https://www.bebee.com/bee/juanpedropena
Juan Pedro Peña Piñón
93
https://www.bebee.com/bee/juanpedropena
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94
https://www.bebee.com/bee/josemariatoledosoto
José María Toledo Soto
95
https://www.bebee.com/bee/josemariatoledosoto
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96
https://www.bebee.com/bee/myaccountsconsultant
Myaccounts Consultant
97
https://www.bebee.com/bee/myaccountsconsultant
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98
https://www.bebee.com/bee/fabio-pandiscia
Fabio Pandiscia
99
https://www.bebee.com/bee/fabio-pandiscia
View profile
100
https://www.bebee.com/bee/keralatoursglobal-com
KeralaToursGlobal .com
101
https://www.bebee.com/bee/keralatoursglobal-com
View profile
102
https://www.bebee.com/bee/flavio-souza-t-ky-to
Flavio 🇯🇵 Souza 🐝
103
https://www.bebee.com/bee/flavio-souza-t-ky-to
View profile
104
https://www.bebee.com/bee/mominul-haque-0gzJnc
Mominul Haque
105
https://www.bebee.com/bee/mominul-haque-0gzJnc
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106
https://www.bebee.com/bee/cristina-alvarez-pagan
Cristina Alvarez Pagán
107
https://www.bebee.com/bee/cristina-alvarez-pagan
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108
https://www.bebee.com/bee/sreekumar-gopinath-0tz7mc
Sreekumar Gopinath
109
https://www.bebee.com/bee/sreekumar-gopinath-0tz7mc
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110
https://www.bebee.com/bee/diwakar-diwi
Diwakar Diwi
111
https://www.bebee.com/bee/diwakar-diwi
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Need to develop business intelligence for pm Your brand?Articles from stephan metral 🐝 Innovative Brand Ambassador
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stephan metral 🐝 Innovative Brand Ambassador
7 years ago #1